Level Up Beauty
Privacy Policy
Level Up Beauty is a Toronto beauty brand with three divisions: Studio, Academy and Supply. This policy describes how information is handled on this brand website.
Who We Are
Level Up Beauty Inc. is a Toronto-based beauty business serving customers across Canada through three divisions: • Level Up Beauty Studio; • Level Up Beauty Academy; • Level Up Beauty Supply. Our Toronto locations are: Yorkville 270 Avenue Rd Toronto, Ontario M4V 2G7 Canada Etobicoke 3683 Lake Shore Blvd W Etobicoke, Ontario M8W 1P7 Canada For privacy questions or requests, contact our Privacy Officer: Privacy Officer Level Up Beauty Inc. Email: info@levelupbeauty.ca Mailing address: 270 Avenue Rd, Toronto, Ontario M4V 2G7, Canada
Personal Information We Collect
The information we collect depends on how you interact with us. Information You Provide Directly When you contact us, submit a form, request information, or communicate with us, we may collect: • your name; • email address; • telephone number; • preferred contact method; • the Level Up Beauty division or location you are interested in; • the subject and contents of your message; • service, course, or product interests; • language preferences; • information you voluntarily include in correspondence; • records of our communications with you. Please do not submit sensitive medical information, government identification numbers, financial account information, or payment-card information through a general contact form. Booking and Appointment Information When you request or make an appointment, we or our booking service provider may collect: • your name; • email address; • telephone number; • selected location; • selected service; • preferred date and time; • assigned professional, where applicable; • booking status; • appointment notes you choose to provide; • cancellation, rescheduling, or attendance information; • communication preferences relating to the appointment. The main Level Up Beauty website does not process payments. Where a booking is completed through a third-party platform, that provider may collect information under its own terms and privacy policy. Current booking provider: Square Appointments by Block Inc. Please provide health, allergy, pregnancy, medication, or other treatment-safety information only through a designated intake process when it is reasonably required for a particular service. Do not include such information in a general website inquiry. Information Collected Automatically When you visit the website, we or our service providers may automatically collect limited technical information, including: • Internet Protocol address; • browser type and version; • device type; • operating system; • screen size; • approximate geographic region derived from an IP address; • referring page or website; • pages viewed; • links selected; • date and time of a visit; • session duration; • general navigation and interaction data; • cookie or similar technology identifiers; • error, security, and performance logs. We use this information to operate, secure, maintain, understand, and improve the website.
How We Use Personal Information
We may use personal information to: • respond to inquiries and requests; • provide information about Studio, Academy, and Supply; • process and administer booking requests; • confirm, remind, reschedule, or cancel appointments; • communicate service-related information; • direct an inquiry to the appropriate location or division; • provide customer support; • maintain business and communication records; • understand how visitors use the website; • improve website content, accessibility, navigation, and performance; • detect, investigate, and prevent fraud, abuse, security incidents, or technical problems; • comply with legal, regulatory, insurance, accounting, and record-keeping obligations; • establish, exercise, or defend legal rights; • send promotional electronic messages where we have valid consent or are otherwise permitted by law; • manage consent, unsubscribe, and communication-preference records; • complete a business transaction such as a merger, reorganization, financing, or sale, subject to appropriate protections. We will not use personal information for a materially different purpose without obtaining consent where required by law.
Consent
We seek meaningful consent for the collection, use, and disclosure of personal information where consent is required. Depending on the circumstances, consent may be express or implied. For example: • submitting a contact form indicates consent for us to use the information to respond; • making a booking indicates consent to use necessary information to administer that booking; • selecting an optional marketing checkbox may provide express consent to receive promotional messages; • accepting optional analytics cookies may provide consent to analytics processing. We will not make consent to unnecessary data collection a condition of receiving a service. You may withdraw consent at any time, subject to legal or contractual restrictions and reasonable notice. Withdrawal may limit our ability to respond to a request, administer a booking, or provide certain optional website features.
Cookies and Similar Technologies
The website may use cookies, local storage, pixels, tags, or similar technologies. Essential Cookies Essential technologies may be required to: • operate website functionality; • maintain security; • remember privacy choices; • prevent fraud or abuse; • support authenticated administrative sessions; • route traffic and maintain website reliability. These technologies cannot always be disabled through our website settings because they are required for core functionality. Analytics Cookies With consent where required, analytics technologies may collect information about: • visits and page views; • traffic sources; • general device and browser information; • website navigation; • interaction with buttons and links; • errors and performance; • approximate region. We use analytics to understand and improve the website, not to make decisions producing legal or similarly significant effects about individual visitors. Current analytics provider: Google, Meta, OpenAI. Analytics retention setting: 14 months. Advertising and Behavioural Tracking We do not use advertising or behavioural-profiling cookies unless they are separately disclosed and the required consent has been obtained. If Meta Pixel, advertising tags, remarketing, or similar tools are introduced later, this Privacy Policy and the cookie-consent interface must be updated before those tools are activated. Managing Cookies You may manage optional cookies through: • the website’s cookie-consent tool; • the “Cookie Settings” link, where available; • your browser or device settings. Blocking certain cookies may affect optional website functionality.
Marketing Communications
We may send promotional emails, texts, or other commercial electronic messages only where we have valid consent or another lawful basis to do so. Our commercial messages will identify Level Up Beauty and provide a way to unsubscribe. You may unsubscribe by: • using the unsubscribe mechanism in the message; • replying “STOP” where that option is provided; • contacting us at info@levelupbeauty.ca We will process unsubscribe requests as required by applicable law. We may continue to send non-promotional communications that are necessary to respond to an inquiry, manage a booking, provide requested information, or address an existing service relationship.
When We Share Personal Information
We do not sell or rent personal information. We may disclose information to: Service Providers Service providers may support: • website hosting and infrastructure; • database and cloud storage; • appointment booking; • email delivery; • customer communications; • web analytics; • security, fraud prevention, and error monitoring; • technical support; • professional advice, including legal, accounting, and insurance services. Service providers are authorized to use information only as required to perform services for us or as otherwise permitted by law. Level Up Beauty Divisions and Locations We may direct information to the relevant Studio, Academy, Supply, Yorkville, or Etobicoke team so that the appropriate person can respond. Legal and Safety Purposes We may disclose information where reasonably necessary to: • comply with a law, court order, warrant, subpoena, or lawful government request; • investigate suspected fraud, unlawful activity, threats, or security incidents; • protect the rights, safety, property, or operations of Level Up Beauty, our clients, visitors, personnel, or others; • establish, exercise, or defend legal claims. Business Transactions Information may be transferred as part of a proposed or completed merger, financing, restructuring, sale, or transfer of all or part of our business. We will use reasonable measures to require that the information remain protected.
Processing Outside Canada
Some service providers may process or store personal information outside Ontario or outside Canada. When information is processed in another jurisdiction, it may be accessible to courts, law-enforcement bodies, national-security authorities, or regulators under the laws of that jurisdiction. We use contractual, organizational, and technical measures appropriate to the circumstances when engaging service providers. For more information about relevant service providers or processing locations, contact our Privacy Officer.
Retention
We retain personal information only for as long as reasonably necessary for the identified purposes or to satisfy legal, regulatory, accounting, insurance, security, or dispute-resolution requirements. Our general retention approach is: • general website inquiries: normally up to 24 months after the last meaningful interaction; • booking and appointment administration records: normally up to 24 months after the appointment or last interaction, unless a longer period is reasonably required; • marketing-consent and unsubscribe records: for as long as needed to demonstrate and honour communication preferences; • security and technical logs: according to operational and security requirements; • analytics data: according to the configured retention period of the analytics provider; • records connected to a dispute, complaint, legal obligation, or investigation: for as long as reasonably necessary to resolve the matter. We may retain anonymized or aggregated information that no longer identifies an individual. When personal information is no longer required, we take reasonable steps to delete, destroy, or anonymize it.
Safeguards
We use administrative, technical, and physical safeguards appropriate to the sensitivity of the information. These may include: • access controls; • role-based permissions; • password and authentication protections; • restricted administrative access; • encryption in transit; • secure hosting and storage; • software updates and security patches; • logging and monitoring; • staff and contractor confidentiality requirements; • secure deletion or destruction practices; • incident-response procedures. No method of transmission or storage is completely secure. We cannot guarantee absolute security, but we take reasonable steps to reduce foreseeable risks.
Privacy Breaches
We maintain procedures for responding to suspected or confirmed privacy and security incidents. Where required by applicable law, we will: • assess the incident; • take reasonable steps to contain and investigate it; • notify affected individuals; • report the incident to the appropriate privacy regulator; • maintain required breach records.
Accessing or Correcting Personal Information
Subject to applicable legal exceptions, you may request: • confirmation of whether we hold personal information about you; • access to that information; • information about how it has been used or disclosed; • correction of inaccurate or incomplete information. To make a request, contact our Privacy Officer at info@levelupbeauty.ca We may need to verify your identity before responding. We will not request more identification information than reasonably necessary. We will respond within the time required by applicable law. If we cannot fulfil all or part of a request, we will explain the reason where legally permitted.
Your Privacy Choices
Depending on the circumstances and applicable law, you may: • decline optional analytics cookies; • withdraw marketing consent; • unsubscribe from commercial electronic messages; • request access or correction; • ask questions about our privacy practices; • withdraw consent to certain uses of information; • submit a privacy complaint. Some information is necessary to respond to inquiries or administer bookings. If you decline or withdraw consent for necessary processing, we may be unable to complete the requested activity.
Children and Minors
The website is intended for a general audience and is not designed to knowingly collect personal information directly from children under 13. Minors should use the website, submit inquiries, or request bookings only with the involvement of a parent or legal guardian where appropriate. Specific services may have age, consent, or parental-authorization requirements. These requirements will be communicated by the relevant Level Up Beauty division or location.
Third-Party Websites and Platforms
The website may link to: • booking providers; • ecommerce platforms; • social-media services; • map providers; • Studio, Academy, or Supply destinations; • other external websites. We do not control the privacy practices of third parties. Information you provide directly to a third party is governed by that party’s privacy policy and terms. We encourage you to review the applicable third-party policies before providing personal information.
Changes to This Privacy Policy
We may update this Privacy Policy to reflect: • changes to our services; • new technologies or providers; • changes to our information practices; • legal or regulatory developments. The revised version will be posted on this page with a new “Last updated” date. Where a change materially affects how previously collected personal information is used or disclosed, we will take additional steps and seek consent where required.
Questions and Complaints
Questions, access requests, correction requests, consent withdrawals, and privacy complaints should first be directed to: Privacy Officer Level Up Beauty Inc. Email: info@levelupbeauty.ca Mailing address: 270 Avenue Rd, Toronto, Ontario M4V 2G7, Canada We will investigate privacy complaints fairly and in a timely manner. If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada or another privacy regulator with jurisdiction over the matter.